Is Outfitters a Pakistani brand?
In the ever-evolving world of fashion, a company’s past frequently provides valuable insight into its aesthetic, guiding principles, and calibre of work.
Understanding a brand’s past is crucial as consumers grow pickier about what they buy.
Among the several brands that have become well-known throughout the years on the Asian subcontinent is “Outfitters.”
The brand is intimately linked to youthful energy, Western aesthetics, and cutting-edge designs.
Still, people sometimes ask, “Is Outfitter a Pakistani brand?” This article explores the evolution, ethos, and background of Outfitters in great detail to offer a comprehensive response to this question.
Origin and Establishment
Outfitters is, in fact, a Pakistani brand. It was founded in 2003 and has its roots deep in Pakistan’s urban fashion scene.
The company founded the brand in response to the growing need, particularly among the nation’s youth, for stylish apparel in the Western style.
Expansion and Growth
Since its inception, Outfitters has grown exponentially. It initially started with a focus on young men’s and women’s apparel, but seeing the success and market demand, it expanded its offerings:
- Outfitters Junior is dedicated to children’s apparel, combining style with comfort for the young ones.
- Ethnic by Outfitters is a fusion line that merges traditional Pakistani aesthetics with modern designs, catering to women.
Explain Ethnic by Outfitters?
An expansion of the well-known Pakistani brand Outfitters is Ethnic by Outfitters.
Outfitters specialises in Western clothing, but Ethnic explores traditional clothing and combines it with modern design to produce a range that appeals to Pakistani women today.
Collections and Offerings
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- Unstitched Collection:
Ethnic offers a range of high-quality fabrics adorned with intricate embroidery, prints, and patterns. This allows customers to tailor outfits to their preferences, ensuring both fit and design meet individual tastes. - Ready-to-Wear:
For those who prefer instant shopping solutions, Ethnic provides a diverse ready-to-wear line. This includes daily-wear kurtas, formal outfits, and even festive collections for occasions like Eid.
- Unstitched Collection:
- Accessories:
Understanding that an outfit is complete with the right accessories, Ethnic also offers a range of handbags, jewelry, shoes, and scarves that perfectly complement their clothing.
Brand Philosophy
Outfitters’ basic tenet is to offer high-quality goods with creative designs.
They are aware of the customs, traditions, and shifting styles of dress in the area. What distinguishes them is their capacity to quickly adjust to the shifting demands of the Pakistani market.
Recognition and Awards
The outfitters’ dedication to quality has not gone ignored. Their reputation as a leading local brand has been strengthened by the numerous awards they have received over the years for their contributions to the Pakistani fashion industry.
Retail Presence
Outfitters is a well-known retailer with more than 100 locations in Pakistan’s main cities. Their flagship locations are styled in an urban, modern manner that reflects the attraction and image of the company.
E-Commerce and Digital Presence
Outfitters has a dynamic online store that enables customers from all throughout Pakistan (and globally) to purchase their products, demonstrating their understanding of the transition towards online purchasing.
They stay in contact with their audience by keeping them informed about the newest collections, deals, and fashion trends thanks to their active social media presence.
Environmental and Social Responsibility
Outfitters has demonstrated a dedication to social responsibility in addition to fashion. They have programs in place to lessen their carbon footprint, guarantee ethical sourcing, and advance social welfare through a range of charitable undertakings.
Outfitters Product Range: A Detailed Breakdown for Men, Women, and Juniors
Here’s a table format detailing the products offered by Outfitters for Men, Women, and juniors (Boys and Girls):
Category | Men | Women | Juniors: Boys | Juniors: Girls |
Apparel | – T-shirts | – Dresses | – T-shirts | – Dresses |
Casual shirts | Tops and Blouses | – Shirts | – Skirts | |
Jeans and Trousers | Jeans and Leggings | – Jeans | Tops and Blouses | |
Jackets and Coats | Outerwear (Jackets, Coats) | – Jackets | Outerwear (Jackets, Coats) | |
Suits and Blazers | Formal wear (Suits, Blazers) | – Suits | Formal Wear | |
Footwear | Formal shoes | – Heels | – Sneakers | – Flats |
– Sneakers | – Sandals | – Sandals | – Sandals | |
– Sandals | – Boots | – Boots | – Sneakers | |
Accessories | – Belts | – Handbags | – Belts | – Hair Accessories |
– Wallets | Jewelry (Earrings, Necklaces) | – Wallets | Jewelry (Bracelets, Earrings) | |
– Sunglasses | – Sunglasses | – Hats | – Sunglasses | |
– Hats | – Scarves | – Sunglasses | – Bags | |
– Backpacks | – Backpacks |
Outfitters stores across Pakistan: where to find them
Here’s a list of cities where Outfitters is known to have outlets:
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- Lahore
- Karachi
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- Islamabad
- Rawalpindi
- Faisalabad
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- Multan
- Gujranwala
- Sialkot
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- Peshawar
- Bahawalpur
- Sargodha
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- Gujrat
- Hyderabad
- Sahiwal
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- Abbottabad
- Quetta
- Wah Cantt
- Mardan
FAQs
In conclusion, Outfitters is unquestionably a born and raised Pakistani brand. It captures the energy, vitality, and youth of Pakistan’s cities.
It has become well-known due to its quick expansion and versatility, which has allowed it to bridge the gap between regional tastes and Western fashion trends.
Thus, the next time you choose an outfit from Outfitters, you’re putting on a piece of modern Pakistani culture rather than just a brand.