Updated on September 7, 2024
Search intent is more than identifying the category a keyword falls under
It takes more than just matching the keyword with one of the four categories I’ll describe below, in my experience, to nail search intent. It also involves determining the needs of the reader and outlining the following actions. And I can nearly always determine the true search purpose with these three easy questions that I’ll share with you today.
I want to take you back to 2019, the year I conducted my initial keyword research, though, before I share them with you.
That moment seems like it was yesterday to me. When I initially opened Ahrefs, I was taken aback by the sheer number of tabs, buttons, and data. After a while, I figured out where to go and entered my first seed keyword (I had no idea this term even existed).
My heart began to race in my chest due to sudden excitement. I believed I had hit gold. A list of high-volume, low-KD keywords was in front of me. I had high expectations that my new blog would quickly reach 10,000 monthly visitors.
My happiness was short-lived. I found out that those were truly transactional and commercial keywords when I started looking into the issues, thus there was no way I could rank for them.